i have attached two files. one is a picture of the product and a better descriiption.. the second file is our professors notes which can be used to search for key words/ topics which need to be integrated into this power point.
For this assignment, you should utilize the product you selected for Small Assignment 1. Each student is required to produce a PowerPoint (or other presentation software, such as Prezi) presentation describing a specific product, the target market for the product, and other details related to how you plan to market that product. Each student should assume that it is presenting his or her plan to a group of possible investors and/or customers. The guidelines for your marketing plan follow a standard format. Besides the content, I will also grade the presentations on the quality of your PowerPoint slides, grammar and spelling on the slides, etc. Students should develop at least 15 separate slides for this presentation. Students will not actually give this presentation, but the slides should reflect careful thought about your product on each of the items below.
Below is a descriiption of the assignment.
I. Marketing Environmental Analysis
A. Social/Cultural Environment
B. Political/Legal Environment
C. Economic Environment
D. Technological Environment
E. Competitive Environment
II. Target Market – Identify your specific target segment(s).
A. Identify specific bases of segmentation you will target (demographics, etc.).
B. Analyze how your segments meet the criteria for good segmentation.
III. Marketing Mix Strategies
A. Product Strategies
1. Product Components
a. Core
b. Packaging
c. Support
2. Goods/services Continuum
3. Consumer vs. Organizational Product
B. Distribution Strategy
1. Logistics
2. Wholesaling and Retailing Operations
3. Diagram of Your Distribution Channel
C. Promotion Strategy
1. Promotional Mix
a. Advertising
b. Personal Selling
c. Sales Promotions
d. Public Relations
2. Sales Forecast
3. Promotional Budget
D. Pricing Strategy
1. Planned Pricing Strategy (penetration, etc.)
2. Actual Price You will Charge Customers
3. Break-even Analysis
4. Exchange Rates (if applicable)
