Provide a film review of any of the four episodes of Adam Curtis’, The Century of the Self. Explain how Freudian psychoanalysis was translated into ‘public relations’ by Edward Bernays and influenced both consumer society and political campaigns.

Pick one of the topics below and use it as a springboard for your own analysis, based on your reading of the course material and its key concepts, your tutorial discussions, and your viewing of the lectures. This essay is meant to be analytical, showing not just your familiarity with one or more of the course’s key concepts (e.g., ideology, everyday life, hegemony, manufacture of consent, ideological apparatus, alienation) but your ability to deploy them toward your own analysis. You must also use Two or more of the course’s main readings and at least two additional scholarly sources.