– An opening sentence or two that gives a brief explanation as to why you are writing the
memo.
– Overview – In a short paragraph, summarize the what the article is about. The article abstract
will provide a high-level summary of the article.
– Key questions – What are the authors trying to answer? These are usually written in the form
of hypotheses.
– Methodology – How was data collected? What methods did the authors use to obtain their
data?
– Statistical technique(s) – What, if any, were the statistical technique(s) used to analyze the
data? You can simply list them.
– Results – What were the results of the authors’ analysis of the data? Include a chart, graph,
table, or figure the authors used and briefly explain what it is revealing.
– Conclusions – Based on the research, what did the author(s) conclude?
– Limitations – What did the researchers indicate were the limitations of their study?
– Applications – Why is this research important to our business or the industry?
