Explain the effect categorization has on the following: a. decision makers satisfaction, (1 page) Mogilner, Cassie, Tamar Rudnick and Sheena S. Iyengar (2008).

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1. Explain the effect categorization has on the following: a. decision makers satisfaction, (1 page) Mogilner, Cassie, Tamar Rudnick and Sheena S. Iyengar (2008), The Mere Categorization Effect: How the Presence of Categories Increases Choosers Perceptions of Assortment Variety and Outcome Satisfaction, Journal of Consumer Research, 35 (August), 202-215. b. subsequent tasks following a decision, (1 page) lkmen, Glden, Amitav Chakravarti and Vicki G. Morwitz (2010), Categories Create Mind-Sets: The Effect of Exposure to Broad Versus Narrow Categorizations on Subsequent, Unrelated Decisions, Journal of Marketing Research, 47 (August), 659-671. c. personal self, (1page) Weiss, Liad and Gita V. Johar (2013), Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Dont), Journal of Consumer Research, 40 (1), 185-201. d. satiation following a decision (1page) Redden Joseph P. (2008), Reducing Satiation: The Role of Categorization Level,Journal of Consumer Research, 34 (5), 624-634. e. ranked lists. (1page) Isaac, Mathew S. and Robert M. Schindler (2014), The Top-Ten Effect: Consumers’ Subjective Categorization of Ranked Lists, Journal of Consumer Research, 40 (6), 1181-1202. Please cite the appropriate literature and give a practical example of part a-e demonstrating each effect in the marketplace. 2. Discuss the framework or model that best explain the following behavior. a. Consumers sometimes simplify or complicate their decision. (1page) Schrift, Rom Y., Oded Netzer and Ran Kivetz (2011), Complicating Choice, Journal of Marketing Research, 48 (2), 308-326. b. Consumers sometimes are consumed by trivial decisions. (1page) Sela, Aner and Jonah Berger (2012), Decision Quicksand: How Trivial Choices Suck Us In, Journal of Consumer Research, 39 (2), 360-370. c. Exerting self-control influences subsequent decisions. (1page) Wan, Echo Wen and Nidhi Agrawal (2011), Carryover Effects of Self-Control on Decision Making: A Construal-Level Perspective, Journal of Consumer Research, 38 (1), 199-214. Please cite the appropriate literature and give a practical example of part a-c demonstrating each behavior in the marketplace.

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