In this unit, you will become the investigator of three (3) healthcare systems and predict which one has the most promising marketing potential.
Select and provide a general overview of three (3) real-life healthcare organizations that interest you*.
https://www.mskcc.org/
https://www.northwell.edu/
Discuss the 5 P’s of healthcare marketing of each healthcare organization that you selected.
Using an assessment or evaluation strategy, discuss the marketing potential of each and predict which one has the most promising marketing potential (i.e. SWOT analysis, Porter’s Five Forces analysis, etc.).
