Using the most current financial data and ratios of two (2) publicly traded firms in a single industry (Like in the banking, automobile, or airline industry) in USA.
Write and compare FORD MOTORS AND GENERAL MOTORS. Give assessments of the strengths and weaknesses of these firms. Also, include the following in your assessments:
i) Determinants of the price Stock
• Future Cash Flows
• Risk
• Timing of Cash Flows
ii) Profitability Measures
• P/E ratio
• Risk
• Liquidity position
iii) Asset efficiency
iv) Debt position
v) Market Valuation (using November 15 market valuation).
vi) Current state of the firms
vii) Long Term Trend
viii) Growth prospects
ix) Why the firm been in the news this semester (if at all)
x) Provide a summary of the ratios that you are reporting on as in spreadsheet format below:
