Your task is to listen to the 1st Act of the Poetry of Propaganda Episode (#575) of This American Life Podcast.
And, answer the following questions:
• Is Jose’s marketing campaign successful? What is the proof? Be sure to point out the different metrics used, qualitative (numerical) and quantitative (non-numerical) to do this.
• Do they do market research? Explain what they learn about their target market.
• Analyze the various marketing campaign from the point of view of:
o Content Marketing
o Storytelling
o Purpose Marketing
o Context Marketing
Required Links:
https://www.thisamericanlife.org/575/poetry-of-propaganda (podcast + transcriipt Guerilla Marketing))
https://florevasseur.com/en/movies/colombia-advertising-creating-peace/ (in-depth documentary)
