Taking the role of a consultant for Tesla, you are to write an individual report on promotional strategy and branding. Your report should consist of the following sections: Part 1.A brief introduction to Tesla along with a review of the digital theme i.e. promotional strategy and branding Part 2. Identify three digital trends that you believe are significant under your chosen digital theme (promotional strategy and branding) that you believe will affect Tesla within the next 5 years, using evidence and research to support. Part 3..Using marketing insights, identity a singular target market for Tesla, for the whole car offering. The focus should be based on the primary target market for Tesla cars, using your marketing insights to support and justify. You may consider using demographic, psychographic and geo-demographic criteria as appropriate. 4.Using your three digital trends under promotional strategy and branding from part 2, evaluate the impact these will have upon Tesla. What should Tesla do to respond to the themes you have identified? What recommendations would you give to Tesla’s head of marketing department/ board level, with your three themes? What are the implications for Tesla and how should Tesla respond to these trends at a strategic level in order to ensure its innovative positioning within the marketplace? Why are these three trends important to the target audience from part 3?
