What is the risk and return analysis of Microsoft Company: Microsoft Risk profile: a commonly used measure of systematic risk in the capital market is ‘beta’. Get your stock’s beta. If its beta is highly bigger than 1, then your stock has relatively high systematic risk. Returns: There are several ways to measure a firm’s performance. a). stock market return (past 6 month return, 12 month return and 36 month return); b). accounting returns, such as return on assets (ROA) and return on equity (ROE).
