Select a local business In the Houston area that caters to you and other college students that fits your own demographic and psychographic profile. Imagine that this business wants to increase its revenues from this target audience. Research shows that local social media influencers, a local alternative rock radio station and the on-campus newspaper, (University of Houston media platform)The Daily Cougar, are the best media for reaching large segments of this target audience. Now imagine that the business has put you in charge of developing the ad campaign. Wisely, before even thinking of what your creative approaches might be, you decide to create a strategic message planner in order to identify the ideal one, clear strategic message for the campaign.
