PAPER 2 Discuss the company’s generic strategy and analyze its value chain Analysis of 4 years of key financial numbers, ratios (most recent) and trends seen in the company’s Income Statement, Balance Statement, Cash Flows (2 pages total). Show me all the key numbers, and comment on them. PLEASE – DO NOT cut and paste. Discussion of appropriateness of the company’s organizational structure; discussion of other financial and non-financial issues / topics, if any, that are unique to the company and merit a discussion (1 page) Conclusion – Your assessment of the “strategic state of the company” – its past, current and future performance (0.5 page). Basically, what is your projection about how the company will perform, 3-5 years from now?! BE OBJECTIVE in your assessment. Citations / References (0.5 pages) EXECUTIVE SUMMARY (0.5 pages).
