BUSN318 week 5 assignment: Instructions Learning Objectives: Identify the key characteristics of consumer behavior. Explain how customer satisfaction influences customer loyalty. Analyze product development strategies. Prompt: Review Lesson 5 and Chapter 10: Product Design and Development of Exploring Business . as part of well written essay (350-700 words, but no more then 1000), address the product development categories noted in the Exercise below. Adhere to APA 7th ed. formatting and include sources and citations where appropriate as well as a reference list at the end of your essay. Detailed Analysis – Exercise from 10.1 What is a Product in your textbook Exploring Business Identify a good or a service for each of the following product development categories: new-to-the-market, new-to-the-company, improvement of existing product, and extension of product line. To come up with the products, you might visit a grocery store or a mall (or think about products you use). Don’t use the Just Born examples presented in the chapter. Instructions: Develop a formal 350-700 word essay, but no more than 1000. Your essay should include an introductory paragraph and a conclusion.
