The Course Project for SBE430 is to create the core components of a small business Internet marketing plan. Your plan will outline how you will market and sell online a product (good or service) for a small business. Yours may use an existing product that is not currently sold online, or you may imagine a new product to sell online. PLEASE WRITE 3 PAGES ANSWERING THE BELOW CRITERIA ( Selling Foreign Snacks Online ) Marketing on the Web Create a product-based or customer-based marketing strategy. Segment the market to define the target customer. Select the relevant marketing channels. Determine an appropriate online marketing and promotional mix. B2B Activities Outline the product’s supply chain. List and explain any outsourcing or offshoring. List and explain any third-party distribution or sales.
