CASE STUDY QUESTIONS – See Appendix: Case Analysis; and Case Analysis Boxes throughout the text – see page numbers below for more specific explanations of each point. For this HW case, answer the 15 questions. For the Minor, Major and Final Case Studies, the other additional questions will need to be answering. Following the pattern below shows what to expect later and will ensure your readiness for the next steps. 1. Introduce the organization: basic facts and brief history Pg. 14 2. Specifically identify the industry, life-cycle stage and the competitors – see IBIS World database Pg. 25 3. Who has succeeded and failed in the industry? What are the Critical Success Factors (or Key Success Factors)? Pg. 38 4. What political/legal forces affect the industry? Pg. 55 5. What economic forces affect the industry? What is the market structure? Pg. 62 6. What social forces affect the industry? Pg. 81 7. What technological forces affect the industry? Pg. 87 8. What is the current firm-level or corporate-level strategy? Pg. 141 9. What is the current business-level [generic] strategy? Pg. 172 10. What is the organization’s financial position and financial strategy – how do they make and invest their money? Pg. 194 11./12. What are the organization’s Strengths and Weaknesses? On what competencies should they build? Pg. 215 13./14. What are the organization’s Opportunities and Threats? How should they address or overcome them? Pg. 217 15. What strategic alternatives are available to the organization? Pg. 220 Instructions: This project requires you to apply the concepts and methods learned so far in the course. This is an individual project.
