What advantages do these locations provide to the firm?

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1. Use the Value Chain concept to map out your MNE′s international value chain. Where does it do its R&D, production/manufacturing, marketing, logistics, HR, sales, after-service support, etc.? What advantages do these locations provide to the firm? 2. Assess how the MNE is organized among these various functions. Determine which international strategy the company is using based on the opposing pressures for local responsiveness and cost reduction. Does its international strategy and placement of the pieces of its global value chain make sense for its industry and company? 3. Assess the MNE′s market entry strategy. does it export from a centralized location or perhaps from various key locations, does it distribute from various locations around the world, and/or does it set up manufacturing and distribution operations through Foreign Direct Investment?

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