Pitch a sport organizations overall communication strategy The sport organizations mission statement and how the communication strategy relates back to this (You can write your own mission statement or use one that already exists) Discuss Start: Your overall communications strategy as a whole Key stakeholders within the organization and how the communication strategy ties back to them and their values How you will manage the outside media How you will be proactive from a community relations perspective and carve out space within your city or community How you will handle a public relations crisis/situation What role social media will play within your organization and how you will utilize each platform How through your communication strategy you plan to connect with fans End: Summarize how you think this communication strategy will lead your organization to success on and off the field Structure: Feel free to hit on all these topics in any order (with the exception of the overall strategy at the beginning and the summary at the end).
