DETAILS OF THE INTERNATIONAL EXAPANSION REPORT: 1. Give a small idea about this company: principal activity, size, employees′ number, competitive advantage in the national Market (Porter’s national diamond of national advantage). 2. Describe the type of FDI decision of your company and give its justification 3. Describe the Strategic Position of your company (Low Cost or Differentiation and its justification) and which Global Strategy is relevant for your company and its justification. 4. Describe the synthesis of your company strategy, the structure of your company and its controls? Describe the four marketing mix for your company in the country chosen 5. Describe the staffing policy chosen for your company and its advantages. Finally, give the conclusion and summary of why your company will be successful and earn competitive advantage in the country chosen. Above is the guidelines given by our instructor. The company I have chosen is makhzny which is located in Saudi Arabia. I have decided to expand makhzny to the country Kuwait. Makhzny is a self storage company that has about 50 employees (it is the first self storage in Saudi Arabia). we have chosen to expand it to Kuwait because Kuwait doesn′t have any self storages. Below are the strategies chosen: FDI type: Green field investment Strategic position:Differentiation Global strategy: globalization Staffing policy: polycentric I Have also attached our slides in case you need them. Feel free to contact me if you have any questions.
