For this presentation, you are the Marketing Manager of Auschwitz As the Marketing Manager, you have been asked to make a fifteen minute (15 minute) marketing campaign for Auschwitz. You have to undertake the following tasks: Critically justify where Auschwitz is positioned against two (2) similar local or regional or global competitors. Critically examine which segments of the market (demographic, psychographic, behavioural and geographic) Auschwitz will target and support your statements with full justification. How will you develop the internal marketing of the employees to ensure that Auschwitz develops as a forward-thinking attraction/destination? Critically consider how you will develop a successful customer relationship management (CRM) strategy for Auschwitz. Critically justify three (3) ways in which are you going to increase the revenue of Auschwitz. Critically consider three (3) ways in which you will develop the digital marketing opportunities for Auschwitz. Critically consider how Auschwitz is performing on the product life cycle model (PLC) and evaluate two (2) ways are you going to ensure that the PLC is enhanced to perform better. Critically consider three (3) new products or service developments that are going to improve Auschwitzs positioning in the market.
