You are to provide a research report based on the Netflix Case. The paper should be 10-12 pages in length (excluding cover page, table of contents, and references), type-written and double spaced. This is an individual (and not group) research project. You need to search the company reports, trade Journals, academic publications, books, and other published materials in addition to reviewing the Netflix case in detail. You must use at least ten references. Follow the American Psychological Association (APA) writing style (manual) for citing the references. Keep in mind that the authors name, title of the publication, date of publishing, and the publication name are all required. Follow the following guidelines in writing the paper: o Cover page (your name, company name, university and college name, semester/year, course name/ number/section, and instructor name). o Table of contents. o Executive summary. In this one page, numbered 1, summarize key issues that you discussed in the paper. o The company. In this section, discuss the company history, nature of its business (., the kind of goods or services offered), and its delivery method to customers (., online, physical outlets, intermediaries). The companys target customers (., children, ladies, investors) and target market (., local, national, international). Provide data about market size in terms of customers. Strategic assets of the company (., patents, unique technology, leadership, other core and distinctive competencies). What is Netflixs strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Netflix is taking? What type of competitive advantage is Netflix trying to achieve? What does a SWOT analysis of Netflix reveal about the overall attractiveness of its situation in mid-2020? o Industry Analysis. How strong are the competitive forces in the rapidly evolving global market for streamed video content? Do a five-forces analysis to support your answer. What forces are driving change in this market for streamed entertainment? Are the combined impacts of these driving forces likely to be favorable or unfavorable in term of their effects on competitive intensity and future industry profitability? o o Financial Analysis. Analyze the company financial information at least for at least the past three years with tables and graphs showing, for example, profit/loss statements, balance sheet. o Company creativity: How creative is the companys business model (., introduction of new or improved goods/services, the companys approach to become profitable in the future on the basis of cost and revenue or other factors. Explain in detail. o Competitors. Discuss at least two major competitors of the company you have selected. The discussion should be focused on products, target markets, company size in terms of assets/employees, and other relevant factors. What does your strategic group map of this industry look like? How attractively is Netflix positioned on the map? Why? How does Netflixs competitive strength compare against that of 23 streaming rivals you deem most likely to challenge Netflixs current leadership position as of mid-2020? Do a weighted competitive strength assessment using the methodology presented in Table in Chapter 4 to support your answer. Based on your assessment and calculations, does Netflix have a net competitive advantage over some/all of these rivals? o Company future prospects: What is in your judgment the future prospect of the company? Explain in detail. If the company becomes a public enterprise (if its not already so), would you like to buy its stocks? Explain in detail. What key factors will determine a streaming companys success in this industry in the next 35 years? o Vision, mission, goals, objectives. On the basis of your research, develop a vision statement for the company, mission statement, two goals, and two objectives for each goal. o Strategy statement: Write your own strategy statement for the company. o Recommendation. List your recommendations to the company in such strategic areas as diversification, integration, etc. Explain in detail. What 23 top priority issues does Netflix management need to address? What recommendations would you make to Netflix CEO Reed Hastings? At a minimum, your recommendations should cover what to do about each of the top priority issues identified in question 10. Reference Formatting Examples: Articles: McDonald, Sammy (2020). Entrepreneurial Strategies in Canada, Journal of Strategy, Structure, and Teams, 10 (7), 100-110. Books: Fred R. David and Forest R. David (2017). Strategic Management, New Jersey: Prentice- Hall, Inc, 77-79.Show more
