What characteristics of the restaurant market made it difficult for a reservation system to work?

The assignment for week 6 is Case Study 9.10 “Open Table” 1. Write the answers of the Case Study Questions 1.What characteristics of the restaurant market made it difficult for a reservation system to work? 2. How did OpenTable change its marketing strategy to succeed? 3. Why would restaurants find the SaaS model very attractive? 4. What challenges does OpenTable face?

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