To complete this assignment correctly please follow the instructions carefully.
• read Chapters 20-21 in For the Common Defense (pages 606-680); You will find it in the attachment below
• read the primary source documents in the folder; This one is the president’s speech and the cold war poster.
• watch the short video clips in the module folder: The U.S. Army’s mid-80s “Be All You Can Be” television recruiting ads; the theatrical trailer to the 1986 Hollywood move Top Gun; the video to Toby Keith’s 2003 “Courtesy the Red, White, and Blue (The Angry American)”; and a 2005 military-themed ad from Budweiser that aired during the Super Bowl.
• watch the excerpt from Chairman of the Joint Chiefs of Staff General Mark Milley’s graduation speech to the National Defense University in 2020
Here are the links to the videos
After you are finished, please answer the following questions below.
Who are the target audiences?
What emotions do these sources seek to generate in their audiences?
What is the overall message of each?
Both were controversial in some ways; take a moment to think who would admire each, and who might take issue. What would someone who appreciated the messages Keith and Budweiser telegraphed here say in their defense?
What might a critic of these messages say?
If you have any questions please reach out to me.
