1.-What is marketing strategy and how companies formulate it? What measures or metrics companies use to assess success when designing and implementing a marketing strategy?
2.-Summarize the main portfolios available.
3.-Consider the Treacy and Wiersema strategies for market dominance. Which of them (operational excellence, product leadership, customer intimacy) do you think guides these companies: H.E.B., Home Depot, Starbucks, Best Buy, American Airlines, Bank of America?
4.-If countries were brands, what metrics do you think these brands should monitor each: the U.S., South Korea, Italy, Croatia, Argentina, Venezuela?
