Read these chapters and develop an understanding of some of the real, concrete objectives that have been part of business sustainability. You definitely should update your knowledge of carbon markets, pollution clean-up, and international efforts. Learn about NGOs and their role in environmental sustainability.
Make sure you understand OSHA program, standards, and the other standards mentioned here.
Your essay is should be a statement of your own philosophy, supported by your reading (same expectation of outside research) and vision about the future of sustainability.
Incorporate into your essay your reflection on chapters 12 & 13. What is important for you in these two chapters?
Assignment Instructions
The intent of the written assignment is to provide an opportunity to more fully analyze marketing theories and techniques, discussed in the textbook and other sources. Do not focus on the companys history and do not retell the case, as it wont give you any points. The main goal of your essay is to demonstrate that you have gained a solid understanding of the marketing mix and how it can be used to reach the strategic goals of the company.