Shoshana Zuboff describes surveillance capitalism as a business model that is formally indifferent (pg. 79) to the needs of individuals and instead sees populations as targets for data extraction (pg. 86). Explain how the regulatory environment of the USA has allowed this business model to develop most fully in that environment. When considering regulatory developments pertaining to information privacy in other major world markets, what is the prognosis for this business model as the basis for digital innovation in the near-term future?
