Overview of the company (products, markets, organization/structure of the company)
History (founding, major mergers/acquisitions, market expansion)
CEO, offices, and other important figures (include brief biographical data)
Basic financial information (income statement)
Data on human resources (number of employees, hiring, and labor practices)
Describe the company’s culture and what are executives doing to manage the culture
Description of the industry or industries in which the company operates
Challenges the company may face in the next five years