You are to select an organization and help it to enter or penetrate to an overseas market. Please do not
select your home country as the overseas market, so your global perspectives can be expanded. The
organization selection could be P&G, GE and Lexis-Nexis, which are all local companies within driving
distance. Of course, you can also select some other companies to your interest, such as Dow Chemical,
McDonalds, Merck, etc. Then you will focus on that company in one overseas country/market. They may
or may not already be doing business in that country.
Conduct research by reading their website, their annual report (for international aspects), or other research
you can locate. You are to identify your sources of information in the form of a bibliography. The paper
should be around 15 pages, double spaced. Your grade will be based on content and organization of
thought, ideas, and structure.
Some of the course assignments are related to this final paper requirement. Therefore, it is OK to draw
from the materials you submitted before – the course is designed this way, so you will not be
overwhelmed towards the end of the semester. However, your write-up for this final paper is to be
cohesive (rather than simply copy and paste from your previous assignments). You are to demonstrate
your progress of assimilating and synthesizing information through the semester.
Please incorporate the following in your discussion:
1. Organization and product/service analysis
a. Description of the organization
b. Product or services needs assessment of the chosen overseas market/country
c. Description of the companys products or services to meet the need
2. Global strategy formulation (not your home country please for this global business course)
a. Conduct a business risk analysis (associated with the chosen country)
i. Political
ii. Competitive
iii. Cultural
iv. Economic
v. Legal
vi. Technological
vii. Demographical
b. Compare and contrast the advantages/disadvantages of various modes of entry into the
global markets
c. SWOT analysis
d. Country selection
i. Market size and growth
ii. Barriers to entry
iii. Previous experience in countries and timing
3. Current event research. With the Biden administration, America has entered a new era regarding
how to compete and thrive amidst the reality of globalization. Will Biden administrations global
policy impact your selected company? How does his policy benefit or hurt your selected
market/country? Is his policy going to deliver the result that he has promised? Include your latest
research from Miami library and integrate your peers insights from Canvas discussions into your
paper to make it a timely report.
4. Your overall evaluation of their strategies. What suggestions might you make to improve the
companys global expansion with new products or services? If you disagree with some of their
strategies, please discuss in more detail. Also, incorporate what you would do differently.
