How the current interest in Kpop and Kdrama is acting as a vehicle for the global community to experience wider Korean Culture and what can we expect to learn from a user experience that shares others personal journeys

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Literature review needed, exploring the different ways down the rabbit warren into Korean Culture There will be a user workshop that will look at themes and through photo elicitation and documentry elements of this will be put into some creative practice led research A literature review using the following Popular culture influences on national image and tourism behavioural intention: An exploratory study Joon-ho Kim, Myung-hun Jung, Hyun-ju Choi Journal of Psychology in Africa 2021 Greg Richards (ed): Cultural Tourism: Global and Local Perspectives JOURNAL ARTICLE Cultural Tourism in Europe Lutz J East to east: Cultural politics and fandom of Korean popular culture in Eastern Europe Yoon S Korean cultural products in Eastern Europe: A case study of the K-Pop impact in Romania Marinescu VBalica E

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