Your final project is a case study (detailed analysis) of the Social Media Strategy of ONE organization. You can select any organization you like and it does not have to be a large and/or famous company. It will work just as well to choose a smaller organization, maybe one in which friends or family work.
To be able to write a detailed analysis you will need to do some research on both the organization itself and its social media strategy. In the case study, you should focus on the responding to the following items regarding the company social media strategy:
Describe the organization: goals, size, employees etc.
Describe their social media portfolio.
What is their social brand strategy?
The quality of their content?
Your assessment of their portfolio.
Your recommendations for future social media strategy.
