How do images of women and men in advertising shape your understanding of female/male gender roles, the idealization of beauty, your own perception of beauty, how you feel about yourselves?

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Words: 317
Pages: 2
Subject: Uncategorized

**Movie links are provided at the end of instructions
PART A:

1. Please pick several aspects* ( below) of ” Killing Us Softly” and make thoughtful comments based on your own experiences and perception, and course content.

* Perception & Artificiality, Objectification, Fragmentation of the body, Femininity or Masculinity, Appearance and slimness/fitness, Cutting Girls Down to Size, Sexuality, Infantilization and Pornography, the Trivialization of Sex, Violence, Polarizing Masculinity and Femininity, Progress and activism.

Think about:

~How do images of women and men in advertising shape your understanding of female/male gender roles, the idealization of beauty, your own perception of beauty, how you feel about yourselves.

~What sorts of messages do you feel are targeted to your demographic?

~ Please comment on aspects of gender, race/ethnicity, and age. Analyze and critique how the image of women and men is used in advertising, the messages embedded in those images and how they shape our perceptions of ourselves and others.

PART B:

2. Find an advertising image that speaks to you regarding the above issues. The advertising image can be from any decade. Do an internet search for print advertisements. Critique and analyze the ad, discuss what caught your eye, the design of the ad,.

Make sure you identify the specific form of media for example: Vogue magazine, Esquire magazine etc.,

*To stream: The Persuaders:

The Persuaders

*To stream: KILLING US SOFTLY: ADVERTISING’S IMAGE OF WOMEN(writer, sorry for a low quality video):

https://www.cctv.org/watch-tv/programs/killing-us-softly-advertisings-image-women

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