1) Country description (China) 2) Industry description, characteristics. Classify the quick service restaurant industry in one of the 4 categories and explain. 3) Firms description. 4) SWOT analysis for current situation of the firm. a. O-T considering the Porters 5 forces in the industry. Same O-T for both companies. No need of repetition. However, S-W are different. 5) Describe and explain the applied strategy to enter the Chinese market. 6) Which strategy was more successful in China versus the rest of the world? 7) Future of these two firms in China. What do you think it will happen to these companies in the mid-term (2-3 years)? 8) How do these companies be ready for potential competitors entering the Chinese market? 9) Any topic relevant to strengthen your arguments. 10) If you were working for another quick service restaurant company as an executive manager, how would you enter this market and be a good rival for McDonalds and KFC?
