After completing a situation analysis, businesses set performance objectives to identify their company’s short- and long-term goals. This identification process helps businesses develop strategies for taking the actions needed to meet their objectives.
1. Conduct research on Best Buy’s organizational performance objectives in the following areas:
-Sales
-Satisfaction of Publics (customers, suppliers, employees, stockholders, and government)
-Image(s) or Positioning(s)
2. Use course content and your research to answer the following questions regarding Best Buy’s objectives for the current fiscal year:
-Identify the company’s sales objective(s) for this year and evaluate its/their importance to the company’s success.
-Identify the company’s satisfaction of publics objectives for this year in each of the following areas, and evaluate their importance to the company’s success:
Customer satisfaction objectives
Earning objectives for stockholders
Supplier relationship objectives
Employee relationship objectives
-Identify the company’s image (positioning) objective(s) for this year and evaluate its/their importance to the company’s success.
3. Answer the question, “How is business at Best Buy?” Support your rationale.
