In Retail – Module 8, we learn the importance of shopping, the role of shopping and retail at a resort, as well as the importance of layout and design, and retail analysis for space allocation, profitability and turnover. Your submission on this assignment should demonstrate how you have achieved the learning objectives, understand the related concepts and strategies, and how you can apply this new knowledge to the problem. Here is the problem:
You are an employee in the Corporate offices of a global resort management company. Given your education and degree from UCF’s Rosen College, you were hired to assist in increasing profitability at the company’s resorts in the southeast region. Your project for the next several months is to examine the retail operations of the company’s resorts. Your first project is a destination resort in Florida. Your boss, the Vice President of Resort Profitability – Amenities, is looking for a quick fix and is less concerned about changing the items and prices of those items currently for sale. Instead, your boss says your focus should be on use and allocation of the retail space in relation to revenues, profits and gross margin. A secondary focus could be helpful in the area of turnover and stock to sales ratios. Lastly, you may consider the physical layout of the store.
