Submit your analysis for the final P (promotion) for AT&T company.
Instructions
Your analysis should cover all aspects related to promoting the product, including promotion to the customer and to other promotional audiences:
* Analyze the sales process or techniques and how it impacts marketing and sales plans. What suggestions do you have for potential improvements?
* Analyze choices of who represents the product. Do you consider the choices to be optimal?
* Analyze the company’s communication strategy, including both the communication channels and the media.
* Analyze the effectiveness of the promotion strategy, including how promotional efforts affect decisions for the marketing and sales plans. What are the cost implications of the promotion strategy?
* Analyze the implications of the company’s integrated marketing program, including the impact on business economic success.
* Cite any sources you use.
* Be sure your analyses present a focused purpose through strong organizational skills. Also be sure to present evidence through strong paraphrasing/summarizing and appropriate tone and sentence structure.
Additional Requirements
Your assignment should also meet the following requirements:
* Written communication: Communication should be clear and well organized, and support a central idea, with no technical writing errors, as expected of a business professional.
* References: References and citations are formatted in consistent style, with a preference for using APA style and formatting. Refer to the Evidence and APA section of the Writing Center for guidance.
* Number of resources: Use a minimum of three scholarly resources related to the content of the assignment.
