1. Introduction: Introduce the companywhat are they and what do they do? What is its history? How did they develop? How are they structured (multi- domestic, truly global, etc.)?
2. Problem: What problem(s) did the businesses face and what were the primary causes? What additional factors affected the situation? How did the businesses work to solve the
problem(s)? Were the businesses successful in solving the problem(s)? Why or why not?
3. Implications: What are the potential implications of the issues the companies faced? In other words, how did (or how will) the problem impact the businesses?
4. Analysis: How can the theories and concepts we have learned in class be applied to or explain the situation?
5. Conclusion: What is the international outlook for the companys future (if you do not think your company will expand internationally, you must give a reason why using the
concepts we have studied this semester.)
