Principles of Entrepreneurship Final Assignment.

Words: 576
Pages: 3
Subject: Uncategorized

Owing to the emerging innovative start-ups that are driving the increased move towards acquisitions- for example the acquisition of WhatsApp by Facebook, Fitbit by Google, and Beats by Apple. Using ONLY one of the following recent acquisitions of WhatsApp by Facebook, Fitbit by Google, and Beats by Apple- Conduct an evaluation of the acquisition and make recommendations of how this can be optimised to drive new revenue streams that ARE NOT currently being exploited. Here alternative value propositions, innovation gaps and disruptive opportunities must be considered To do so, prepare a 3000-word report that analyses the selected acquisition, conduct a situational analysis that will underpin the recommendations you make. Remember that you MUST examine the current business model being adopted and make recommendations on NEW revenue streams/ Expansion/or growth that are not being currently being exploited. The Task identifies several aspects that SHOULD be considered within your analysis- These include:- an in-depth Situational Analysis of the selected company [Acquisition] Results and finding should inform the narrative and any additional information placed in the appendix of WhatsApp by Facebook. Why was this acquisition of interest to Facebook- How does this support the alignment of New Revenue streams of Fitbit by Google- Why was this acquisition of interest to Google. How does this support the alignment of New Revenue streams analysing one of the above- Have you determined any link between the two acquisitions? If so, what, and why are the primary competitors to Facebook- What was Facebook responding to? Customer needs, Emerging Trends, or exploring new opportunities the business model seek to explore alternative objectives from the core/original objectives- If so, what are these You are encouraged to use the theoretical aspects covered in class and the practical dimensions that are prevalent in the market. Note. It is vital for existing businesses to constantly seek to optimise their existing business portfolios whilst looking to create, and/or exploit new innovation gaps. Any identified causes of the challenge MUST be qualified with data and statistics 3000 words (10%) This word count is for the BODY of the assignment and does NOT include obligatory: ? Header page ? Executive summary ? Contents page ? Appendices (optional but likely to be needed) ? References and Bibliography. Report Structure: You are expected to include the following sections: 1. Title page 2. Executive summary (separate page) 3. Contents Page 4. Body (2000 words 10%) …. i) Introduction ii) Selection of frameworks/theories to be used and the reason why iii) Application of theory iv) Results v) Conclusions vi) Recommendations 5. Appendices (Optional) 6. References 7. Glossary (if needed) Additional specifications 1. Your Title Page should include: a. Your name, b. Course and Cohort c. Professor d. Title of your report e. Assignment name f. Date g. Number of words 2. Your report should have page numbers 3. Your contents page should indicate all sections and sub-sections and their page numbers. 4. Please make sure you include screengrabs of the web pages and charts showing the analytics. 5. Appendices are optional. But if you use an appendix, make it a self-contained section…do not simply put a diagram there.

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