Write a paper on the topic of Innovation and Competitive Advantage in the field of Business.
The paper is is a review of all 5 of the scholarly articles.
Here is one to use
Cripps, H., Singh, A., Mejtoft, T., & Salo, J. (2020). The use of Twitter for innovation in business markets. Marketing Intelligence & Planning, 38(5), 587-601. http://dx.doi.org/10.1108/MIP-06-2019-0349