https://hbr.org/2002/02/avoid-the-four-perils-of-crmLinks to an external site. What do you suggest is the answer to issues with implementing CRM before creating a customer strategy? Why will this work? Identify the reasons rolling out CRM before changing the organization to match is a major problem. Describe the issues resulting from overinvesting in CRM. Describe your suggestion for the best approaches possible to avoid the four perils of CRM?
