What do you believe are the keys to achieving a positive outcome in negotiation?

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Introduction
After reading and reviewing the resources for this week, reflect on the information presented, the different tools and strategies presented. What do you believe are the keys to achieving a positive outcome in negotiation?
Identify what you believe to be the keys to achieving positive outcomes in negotiation. Justify your response by incorporating at least two citations from the reading to support your thinking.
Use APA format for in-text citations and list of references.
Textbook Readings
Bargaining for Advantage (Shell, 2018)
Chapter 4: The Fourth Foundation: Relationships and Chapter 11: Bargaining with the Devil Without Losing your Soul: Ethics in Negotiation.

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