THE CYCLE OF CHANGE MODEL
Case Assignment
For the Module 4 Case Assignment, you will use the Cycle of Change Model from Chapter 2 of Campbell (2014) to evaluate the organizational transformation process of a well-known company: Caterpillar, Incorporated.
Read the following from Bouchard (2014) The Caterpillar Way: Lessons in Leadership, Growth, and Shareholder Value, and the case study from Neilson and Pasternack (2005) about Caterpillars organizational transformation, titled The Cat that Came Back. As you read through these two sources, be sure that you carefully consider how the various steps in the Cycle of Change Model were employed by Caterpillar as it undertook its massive, yet immensely successful organizational transformation. Essentially, Caterpillar wrote the book on how significant organizational change should be successfully accomplished.
Campbell, H. (2014). Managing organizational change: A practical toolkit for leaders. [Books24x7 version]. Available in the Trident Online Library.
Bouchard, C. T., & Koch, J. V. (2014). The Caterpillar way: Lessons in leadership, growth, and shareholder value. [Books24x7 version]. Available in the Trident Online Library.
Neilson, G. L., & Pasternack, B. A. (2005). The cat that came back. Strategy+Business. Retrieved from https://www.strategy-business.com/article/05304?gko=56862
After reading the two Caterpillar sources, write a 5- to 6-page paper using 3 scholarly sources, and respond to the following:
Apply the Cycle of Change Model to the Caterpillar case study. That is,
Direct the change: Minimally, describe the process by which Caterpillar determined the nature and scope of the change needed. Did the organization explicitly state what the expected outcome(s) of the transformation would be? How well was the change articulated?
Drive the change: How was the companys new vision made known? What was the process for driving and energizing people involved with and responsible for the organizational transformation?
Deliver the change: Describe the process by which Caterpillar delivered the change (e.g., project management).
Prepare for the change: Discuss Caterpillars change management process; how were the companys people and culture prepared for such a massive transformation?
How was the change propagated throughout the organization?
What benefits/value did Caterpillar realize from the organizational transformation process? Were the outcomes consistent with the benefits that were contemplated at the outset of the planning process?
With the understanding that Caterpillars transformation was tremendously successful, provide your impressions concerning the extent to which Caterpillar adhered to the Cycle of Change Model.
Related to Item No. 2, what did Caterpillar do particularly well in terms of following the Cycle of Change Model sequence?
Conclude your paper by providing recommendations on what Caterpillar might have done differently to improve the organizational transformation.
The following source may also be helpful to you in the completion of the Case Assignment, as it provides very current background on Caterpillar:
Ibis World. Available in Additional Library Resources in the Trident Online Library.
