Provide a brief context for an insurance organisation, or a division of an insurance organisation, with which you are familiar. For this insurance organisation or division of an insurance organisation: Identify one significant customer group. Describe briefly, three significant components of the marketing message targeted at this customer group. Analyse the extent to which each of these marketing message components meet the needs of this customer group. Make recommendations, based on your analysis, to improve the marketing message components to meet the needs of this customer group.
