Marketing in a Global Context Individual Assignment Write a marketing case related to an existing brand (Toyota Motor). The case has to focus on some aspect of marketing including but is not limited to: overall marketing strategy, branding, pricing, promotion, international marketing strategy, positioning among others. The case should include the following: 1. Overview about the company/brand 2. Background about the marketing issue 3. Marketing strategy/tactic 4. Analysis of the marketing strategy/tactic 5. Lessons learnt 6. Recommendations APA Style Formatting 7 pages single-spaced excluding Table of content and References page. The information for this case should be based on mainly secondary sources. You can do some primary data collection if possible.
