1. What is the situation of the artifact?
What important history leads to the creation and dissemination of the message? It is
recommended that you utilize internet news sources such as LEXIS/NEXIS to detail important
historical matters going on at the time of the message.
2. Purpose
A primary thesis should be indicated in this portion of the analysis. Other sub purposes and
implicit purposes may also be detailed here.
3. What rhetorical problems does the speaker face in accomplishing their purpose?
Rhetorical problems are obstacles to the accomplishment of a persuasive purpose prior to the
creation of the message. These problems are rooted in the minds of an audience. Rhetorical
problems are NOT problems within the artifact itself. Problems may include expectations the
audience holds toward the speaker and an associated history with the speaker and/or the
message. I typically expect to find at least 3-5 rhetorical problems in a given rhetorical situation.
4. What strategies are employed in the message?
What is the tone of the message (superior to inferior/ peer to peer/ or inferior to superior)?
The tone answer may also include metaphors for describing the demean
Metaphors Figurative language Repetition
Allusions Argumentative forms Visual elements or cues
ideological content slogans themes
narratives delivery style Humor religious appeals
5. Effectiveness: How well does the speaker match strategies to the rhetorical problems
identified? From this question derive an assessment of the success of this advocacy? Feel free
to insert research results about polls or other external indicators, but do not rely on these measure
for your own judgment.