For many of you, the field of ‘Marketing’ is a new area, while for others it will be more familiar. What we all know about in our everyday lives, however, is paying for products and services we need or want, and how pricing strategies are used to lure customers into an online or bricks & mortar shop.
What is behind these pricing strategies? With this question in mind, please read the following:
Mohammed, R, (2018), “The Good-Better-Best Approach to Pricing,” Harvard Business Review, 96, 5, Sept/Oct, 106-115, which you can find in the online library.
Once you have read this, choose any company or organisation, then identify and recommend how it could utilise the ‘Good-Better-Best,’ (G-B-B) approach in its pricing strategy.
The word count is 1,000 +/- 10%. There should be an introduction, at least three core paragraphs, and a conclusion.
Citation and referencing in APA style is expected. When in doubt, cite! See information on this course Home page and also on Academic Essentials regarding citation.
