After reading the below articles and the attached chapters, you need to answer the following two questions: o What did you find memorable or applicable in the readings? In other words, what will you take away and apply from the readings? o What are at least two questions you have about each days readings from a personal or professional perspective? (Note: these questions can be about individual readings or the readings as a whole for that day) Read: Thaler and Sunstein, Nudge (Introduction) (p. 1-14) Read: Blanding, Marketing Obamacare (https://hbs.me/1rR6aTP) Quickly Skim Through: Dervin & Foreman-Wernet (Sense-Making Methodology as an Approach to Understanding and Designing for Campaign Audiences) (p. 147-149; 150-155; 159-160). Read: Lee and Kotler, Sample Social Marketing Plans (p. 522-537; includes examples of social marketing worksheets for two campaigns Watch: Jordan, How Behavior Change Marketing Can Save the World (https://bit.ly/1YbyekA) (approx. 20 mins) Watch: Video Review for Switch ( (approx. 8 mins)Show more
