Choose a hospitality company such as a restaurant, hotel, theme park, or entertainment company that is struggling in some way. They could be failing to reach their target market, struggling with sales, having a bad PR experience, etc. As a consultant for the company, you are charged with identifying how they can improve their current marketing campaign and proposing a new strategy and implementation plan. This proposal should be about 2000 – 3500 words and should address the following: Part 1: What is the company’s current advertising campaign? Identify where their strategy is suffering. Evaluate their current product offerings and their pricing models. Are they targeting the wrong audience? Are they using the right tools and platforms to market their product offerings? What is their current PR strategy in relation to their brand establishment and what is their focus? What are their competitors doing that they aren’t? Does their current budget allow for the advertising they need? Part 2: Propose a new strategy to target the company’s current issues. What research strategies could they use to identify either new consumers or marketplaces to advertise to? Consider new domestic or international channels Are there different platforms, systems, or technologies they could use to make their marketing reach more people by increasing efficiency and effectiveness? How can they improve their current PR strategy and the way they market their brand and product?
