1.- How does physical distribution differ from digital distribution? Give an example of each type of distribution.
2.- Describe the following: a) distribution channels, b) logistics, and c) supply chain management. What are the common functions they all accomplish? What are the main differences?
3.-Assuming you are in charge of distribution at a big company with an extended product portfolio in a large city like Dallas, and you are responsible for launching a brand extension, how would you set a distribution system? If you were to launch a product that is new to the world and new for your company, what distribution system would you choose?
4.Identify two franchise systems, one expensive and another inexpensive (you might find them in franchise.org, or whichfranchise.com). What is the range of fee structures for expensive franchise systems versus the fee structures for inexpensive franchise systems? Why do you suppose theyre so different? Which system would you prefer to use, and why?
