Describe a program or services, which you believe could grow if there were appropriate and sufficient marketing efforts Evaluate why you believe current marketing efforts have been insufficient. Utilizing the assigned readings and other reference support, develop a plan for what you do to improve marketing efforts for his program. Include a rationale for the elements you include in your plan. Please use textbooks: Marcinko, D. E. & Bode, G. L. Internal Marketing for the Health Care Practice: Understanding Old and New-Wave Patient Relationship Management Strategies in Hetico, H. R., & Marcinko, D. E. (2011). The Business of Medical Practice?: Transformational Health 2.0 Skills for Doctors, Third Edition (Vol. 3rd ed pp. 267-282 ). New York: Springer Publishing Company.
