First, read How Marketers can Capitalize on the VSCO Girl Trend. Follow the instructions below to compose your initial discussion post: Find an article using one of the JWU Library Databases that discusses the trend among Generation Z and VSCO Girls. use the embedded librarian information in the left navigation menu for help getting started. Reach out to the library via chat or phone to learn how to search the databases and find an article that discusses the trend among Generation Z and VSCO Girls. If you feel you are well versed in navigating the databases, feel free to search on your own. However, if you get stuck, reach out and work with the librarian. Once you locate an article on the VSCO girl, select a brand (Hydroflask, LuLulemon, Puravida, Levi’s, etc.) that is actively targeting them. Once you have finished your research, summarize the article you chose, your choice in the brand’s demographics, lifestyle, and their ideas about sustainability. Next, discuss your thoughts on how Generation Z is shaping the role of branding to consumers. Finally, end your initial post with a reflective question you want your classmates to respond to.
