Describe and explain how qualitative coding may assist in addressing consumer health needs and challenges in a digital society (WO2). Justify the subcategories of coding you would use during an observation of consumer health behavior and technology use. (WO3) Demonstrate an example of coding that you would like to implement for one category of coding . (WO4) Describe and explain if in your opinion the strategy to coding in an interview would differ from an observation to determine consumer needs for health information and technology use. (WO1).