This weeks discussion will focus on investigating the relationship between geo-targeting and cultural customization. Keep in mind that the customization of content represents a process that can potentially involve the incorporation of a wide variety of cultural elements that have been analyzed in our course thus far. Likewise, recognize that geo-targeting can take place anywhere in the world where you are trying to connect with your potential or recognized customers. Incorporate what you learn from the two Discussion readings in the Week 2 Resources Lesson into your discussion and reflect on how Internet Marketers can synthesize what we know about our customers culture, with our ability to target specific geographic areas for messaging and customize our content. Be sure to include the significance of variables such as: keywords (mentioned in the Cultural Customization: Localization and Keywords for International Markets reference) and language. DISCUSSION TWO: POST ONE QUESTIONS What is the relationship between geotargeting and localization? How can these concepts be combined by Internet Marketers to better serve their customers? How does cultural customization impact keywords prioritized for different geotargeting efforts such as International vs local markets?Show more
